Tagalish SPICY McBites

I still don’t get why McDonald’s has these Tagalog / English — or “Tagalish” — ads in U.S. published, Philippine newspapers…well, aside from keeping those fast food dollars going to McDonalds, instead of Philippine fast food giant, Jollibee.

English, along with Tagalog is an official language in government, and most newspapers in the Philippines are published in ENGLISH.

It must be working for them.  Here is another one…this time, spicy chicken McBites.

Tagalish Spicy McBite Ad

Ad reads:

A different new taste in the flavor world.  New Spicy Chicken McBites from McDonalds — each bite of chicken brings unparalleled spicy taste.  Taste it soon as it is available only for a limited time.

View the rest of the Tagalish ads in Lolako’s category “Language and Advertising – Tagalish Ads”

I, too, speak, and write in Tagalish.  I do wonder though, as a Filipino-American, do these “Tagalish” ads make you feel like McDonald’s cares about your culture, or, knowing that the Philippines is the 3rd largest, English-speaking country in the world, do you feel insulted?