Wal-Mart targets Asian-American shoppers with culture-specific Black Friday ads – Tagalish, lip-point and all

Since English is an official language in the Philippines, U.S. based companies that use Tagalog (the national language of the Philippines) orTagalish to target Filipino American consumers always piqué my interest.

I started to collect MacDonald’s ads that use Tagalish…and now add this Wal-Mart Black Friday ad targeting the Asian-American community.

Here is one in “Tagalog” — at least according to the ad title — though really, it is in Tagalish.  Talk about really targeting Filipino-Americans…an actor points his lips in the 31 second ad.

See the other ads in “Hinglish” and Mandarin on Joey DeVilla’s website. The script format is the same in all the ads, including a lola / grandmother in each version.

By the way,  are YOU shopping on the Thanksgiving day holiday? Wal-Mart, Target, Sears, Kohl’s and Best Buy are among the stores open on Thanksgiving Day, while Costco, Home Deport, Pier One and Crate & Barrel are among the stores who refuse to open on Thanksgiving Day.

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