McDonald’s Advertising in Tagalish (Tagalog + English)

I picked up a Philippine Newspaper (U.S. published) and saw this full-page ad from McDonald’s.   The ad features a hamburger, then 4 lines of text containing Filipino (Tagalog) and English words….Tagalish? It is safe to say that almost all Filipinos … Continue reading

McDonalds Targeted Advertising Part 2

And there it was again…McDonalds advertising in a Philippine newspaper using English and Tagalog  (Tagalish?) words.   No burgers this time — which was on my original post on this topic  (click here to read). Well…it must be working since there … Continue reading

Wal-Mart targets Asian-American shoppers with culture-specific Black Friday ads – Tagalish, lip-point and all

Since English is an official language in the Philippines, U.S. based companies that use Tagalog (the national language of the Philippines) orTagalish to target Filipino American consumers always piqué my interest. I started to collect MacDonald’s ads that use Tagalish…and … Continue reading

Tagalish SPICY McBites

I still don’t get why McDonald’s has these Tagalog / English — or “Tagalish” — ads in U.S. published, Philippine newspapers…well, aside from keeping those fast food dollars going to McDonalds, instead of Philippine fast food giant, Jollibee. English, along … Continue reading

Tagalish Chicken McBites

And also, another multi-culture, “Tagalish” ad, with this new one from McDonald’s. Except for the second sentence, the text is both in English and Tagalog for this ad. Details read: Flavor so big, you will be surprised….Each bite provides delicious … Continue reading

Tagalish McRib

I’m adding this McRib ad to my now, sort of blog collection of Tagalish – Tagalog and English advertising.  So far, most of what I see are from McDonald’s — and this by far is the silliest. It is also … Continue reading

The Jolly Bee & McDonalds Targeted Ads: Part 3

So I wondered… why are there McDonalds Tagalog / English ads in Philippine newspapers, here in the U.S.?  After all, Filipinos living here in America speak English (as do Filipinos living in the Philippines!) I think I know why now—- … Continue reading